Seeing the bigger picture with cross-media at DRUPA
Canon presents a complete solution for print providers on the stand, seeking to add
value and drive volumes, based on the concept of print to web. The goal of effectively communicating with customers, staff and other stakeholders can be achieved with measurable results using multiple channels.
Important elements in this context include digital print, micro-site, integrated video streams, personalised images, text and integration with social media.
To generate the content required for cross media Canon is capturing hd video
content with customers, consultants and spokespeople, digital photography, intelligent
print recognition and additional reportages to deliver the bigger picture.